Semjon Janzen
Open for new projectsOpen
Senior Art Director · UX/UI

Clarity
with play

I design brand systems, digital products and visual ideas that make complex topics clear, accessible and distinct.

Selected workWrite me
Brand SystemsDigital ProductsArt DirectionAI ConceptsVisual SystemsBrand SystemsDigital ProductsArt DirectionAI ConceptsVisual Systems
[00] About
Black-and-white full-length portrait of Semjon Janzen in black suit and hat

I like it clear, direct and full of ideas.

Clarity happenswhen designstarts to play

Hi, I’m Semjon.

I’m a Senior Art Director and UX/UI Designer based in Hamburg. I believe playful exploration can lead to clarity. With colours, shapes, spaces and ideas that do not quite know where they want to go yet.

[01] PROFILE
Studies

B.A. Graphic & Communication Design · FH Bielefeld 2007–11 · Shenkar Tel Aviv 2010–11

Qualifications

UX/UI & AI Bootcamp 2026 AEVO Trainer Certificate 2022

  • Print & DesignIllustrator · Photoshop · InDesign
  • UX/UI & ConceptFigma · Miro · Notion
  • MotionAfter Effects
  • AI & VisualsClaude · OpenArt · Midjourney · Nanobanana · Runway · Firefly
[00] What I Do
  • Brand Strategy
  • Visual Identity
  • Corporate Design
  • Brand Guidelines
  • Employer Branding
  • Packaging
  • Websites
  • Apps
  • Design Systems
  • Prototyping
  • User Testing
  • User Research
  • User Flows
  • Editorial Design
  • Key Visuals
  • Campaigns
  • Look & Feel
  • Animation
  • Illustration
  • AI Branding
  • Imagery
  • AI Animation
  • AI Websites
  • AI Workflows
[00] Brands
The Relevance Group · Systopia · Startup AXXS · Pinechip
Volkswagen · SEAT · CUPRA · MOIA · Lufthansa · Smart Service
SkySails Power · Interreg North Sea / CEO · hamburg.global · HY-5
NIVEA MEN · TUC · OREO · Volkswagen Lifestyle · onemate · kattbjoern · School Mood
Philharmoniker Hamburg
[04] Work