AI Case Study

YORI Vitamin‑KitAhead of your vitamins

YORI Vitamin‑Kit is a fictional branding concept for a saliva test and its companion app. The case shows how AI can support the design process without giving up creative control over logo, typography, colour and the visual system.

Client

YORI Vitamin‑Kit
(fictional brand)

Year

2025

Role

AI Art Direction · Branding ·
Visual System · UI Design · Animation

Tools

Figma · OpenArt AI · Midjourney · Photoshop AI · After Effects

01 / The Brief

Diagnosticswithout the clinic look

Vitamin diagnostics often feel clinical: lab values, technical terms, anonymous packaging. YORI turns a saliva test and its app into a calm, friendly service. For health‑aware people aged 25 to 50. Supply in their own hands.

AI sits at the centre of the workflow. OpenArt AI delivers the photorealistic models, packshots and motion elements. Midjourney drives the 3D vitamin spheres. Photoshop AI handles light, retouching and image expansion. ChatGPT supports naming, claim work and prompt refinement. Logo, typography, colour and the visual brand stay in my hand.

02 / Look & Feel

A world madeof vitamins

The world combines floating 3D vitamin spheres with photorealistic people on clean studio backdrops. Yellow leads as the primary, signalling energy and approachability. Turquoise brings digital precision. Coral adds warm accents. Aqua and dark grey keep the layouts structured.

PP Watch comes in four weights: Black, Bold, Medium, Extra Light. It gives the brand a reduced, friendly voice. The large round O picks up the vitamin spheres. A quiet bridge between type and image.

OpenArt AI handles people and packshots. Midjourney the 3D moods.
Photoshop AI light and retouching. ChatGPT the claims and prompt refinement.
A central prompt repository keeps the look consistent across tools and rounds.

03 / Brand Foundations

YORI meanslooking ahead

The YORI wordmark leads in Vitamin Yellow on dark grounds. In White on coloured grounds. Additional variants in turquoise and black keep the brand readable everywhere.

YORI stands for "Your Origin. Right Inside." The claim "Ahead of your vitamins" makes the promise everyday‑ready: spot early, act with intent, feel better.

04 / Key Visual & App

Ahead,in the app

The key visual carries the wordmark through an animated world of floating spheres. It holds up across hero film, pitch deck, social and app moments without losing its calm tone.

The app keeps the same rhythm: warm yellow and mint surfaces, clear typography, one message and one action per screen.

Order the test kit. Send in the saliva sample. Read the result in the app. Book a medical consultation if needed.

05 / Applications

From pitch deckto pharmacy

The brand plays across many media. Pitch deck, PPT, digital flyer, e‑mail headers, social‑media teasers, POS material for pharmacies. Every format uses the same ingredients: wordmark, sphere world, clear claim, one calm call to action.

AI keeps the system scalable. Midjourney, OpenArt AI, Canva AI, Figma, Adobe Express. New visuals, channel adaptations and animations stay on brand and arrive fast. The brand can grow into seasons, focus areas and new touchpoints. Without losing its voice.

Note: this case shows the brand concept, the visual world and selected applications. The brand is fictional, the product is not on the market.

Stay aheadof your vitamins

Image Credits
© Semjon Janzen
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