From the lifestyle catalogueto the electric shift

Lifestyle, on the move

Visual concepts, camouflage wrap designs and layouts were developed
for different Volkswagen communication formats.

The work brings together vehicle imagery, illustration, typography and grid systems into a recognizable visual system. Each application remains distinct, while clearly belonging to the same visual world.

The result is a flexible visual approach for print, social media reels and further campaign formats.

A new SUV,before it arrived

For the T‑Cross, vehicle imagery, graphics and layout were brought together in a clear campaign appearance.

The design uses distinctive imagery, typographic compositions and recurring graphic elements. Each visual remains distinct, yet clearly belongs to a shared system.

Camouflage wrap designs were created for the vehicles, turning the model into a visual part of the communication idea. The design connects pattern, surface and vehicle shape into a distinctive appearance. The wraps work not only as concealment, but as a visual element.

Range,told as a story

With the ID., range became the central question: rush hour, mountain passes, summer heat, winter. Twelve scenarios, one for each concern, drawn and animated.

Six short social media visuals for Twitter, Instagram and the VW Newsroom. Short and illustrated. Answers before the question gets asked.

E‑mobilityexplained

Twelve myths around e‑mobility were explained through an illustrative campaign. Topics such as range, charging time, safety and audibility in traffic were each translated into a distinct visual.

The campaign informed audiences in the VW Newsroom and on social media about common questions and misconceptions around e‑mobility. The illustrations made technical topics accessible in a clear and visual way.