The Relevance GroupClarity from Data
Brand identity for a Hamburg‑based group. At the intersection of data, technology and customer intelligence. Complex models translated, not decorated: into typography, contrast, fragmented surfaces and a modular grid.
Data-driven servicesoften feel abstract
The Relevance Group bundles expertise in data, technology and customer intelligence. The services are complex; their effect in a brand presence rarely tangible.
The goal was to make this structure visible and translate it into a clear visual language.
Modular grid,drawn from data
Drawn from data structures and digital thinking. A 1X grid links data, interfaces, image fragments. A recognisable language of its own.
Pixelfy Sans Bold sets word highlights like "Data" in 8‑bit.
A fresh digital accent. Titillium Web runs through body text and UI:
modern, precise, readable.
A system,not just a logo
Five elements, one motif. Wordmark, TRG signet, partner logo, pictograms, design elements. All from the bracket.
Four colours. Relevance Blue, warm beige, coral.
The brandat work
The branding runs consistently across website, trade fair stand, business cards, magazine, merch and print.
Each application uses the same logic of grid, typography and colour. The brand stays recognisable across small touchpoints and large formats.
Note: some applications shown are design studies from the rebranding process. Not all were implemented one to one.
TRG shows upin the city
Three posters. Every day meets data. "Feet in the water, data in focus." "Focused data crossing." "Hand in hand with technology."
Two further OOH layouts take the system big. Grid tiles frame the imagery. Typography underscores the headline. Bold and unmistakable.
