SkySails PowerEnergy in motion
Rebranding for SkySails Power, a Hamburg pioneer in airborne wind energy. Wind is energy, motion is identity. The figure‑eight flight path of the kites becomes the signature.
Complex technology,human appearance
SkySails Power turns high‑altitude wind into reliable renewable energy. Until now, the brand felt mostly technical, precise, engineering‑led and factual.
The rebrand keeps the technical depth. And makes SkySails more human. People and situations that benefit from clean wind energy step forward. The branding carries from whitepaper to website, trade fair,
social media, merch.
The flight pathbecomes the brand
The figure‑eight flight path of the kites becomes the central visual. A flexible signature that links motion, energy and technology.
Alumni Sans becomes the corporate typeface: modern, precise.
It carries the brand's new tone through UI and text.
Power Blue meets fresh green and warm accents.
Clean and forward‑looking.
From kiteto crew
Wind is felt, not explained. Close‑ups catch the moments where its effect becomes visible.
Wordmark, signet, flight‑path graphic, colour palette, pictograms, illustrations. All carry this tonality through the whole branding. A technical brand you can feel.
Note: the mood imagery came out of the rebranding process as a visual study and was not put into production. The illustration world is a personal addition I included afterwards because it felt right. The mockups shown here illustrate the rebrand and read as moods.
Landingto product
The animated flight‑path graphic carries the look into the digital experience. Moves through the site without overload.
Landing page and product subpages translate technical depth into clear structure. Grid, icons, short copy. Scannable on desktop and mobile.
Where the windshows up
The branding extends across business cards, brochure, whitepaper, exhibition wall. Beach flag, roll‑up banner, LinkedIn templates, Instagram, merch.
Print or screen, same rhythm. Power Blue, fresh green, flight paths, clear typography, human imagery.
Across print, online and social media, the people behind SkySails Power step into the foreground. Engineers, technicians and field teams get the spotlight. They bring the technology closer to the viewer.
Note: posters, exhibition wall and merch shown here are mood mockups from the rebranding process and were not put into production. The website is live. Semjon Janzen led the branding development; mattrs Branding Agency delivered the web design derived from it, in coordination with SkySails Power.
