SEAT SOMOS / CUPRA · EDITORIAL / MAGAZINE

We areSEAT!

SEAT at the front, CUPRA at the back. The reversible-cover edition brought both brands together while keeping them distinct: separate in imagery, connected through one editorial concept.

Client

SEAT Deutschland

Year

2019

Role

Art Direction
Illustrator

Agency

Dammannworks

WE ARE SEAT!

Bold, direct,close to the people

SOMOS, Spanish for "we are". The title became the briefing for the first issue of an internal employee magazine. Direct, approachable and not conceived as a top-down image brochure.

Reports, interviews and background stories showed SEAT through the perspectives of dealers, workshops and employees. On the reverse side, CUPRA appeared with its own visual world. Awarded the DDC Award for Corporate Publishing.

Issue 01/18 / Paired covers
Issue 02/18 / Paired covers
SOMOS / Tarraco
SOMOS / Werk & illustration
SOMOS / German-Spanish
SOMOS / Infographics
SOMOS / Don't Paint it Black
CUPRA / Facts & figures
CUPRA / e-Racer
CUPRA / Above the clouds
CUPRA / Spoiled by success

We areSEAT!

Image CreditsProject Partners
© SEAT Deutschland · Dammannworks
  • Art Direction: Erik Schenk
  • Editor-in-Chief: Timo Prüfig
  • Editor: Christian Träger
  • Editor: Jan Kretzmann
  • Editor: Carolin Jäckel
  • Picture Editor: Sebastian Koch
  • Picture Editor: Eva Maria Rueter
  • Project Management: Ole Zimmermann
Next Project · 12 / 12
Philharmoniker Hamburg, Acousticons

Philharmoniker HamburgPhilharmoniker Hamburg

Acousticons Campaign