Acousticons,Emoticons with music
Art direction and illustration for the Acousticons campaign. Hamburg Philharmonic at FCB Hamburg. A messenger app that brings classical music into everyday chat, where each Acousticon is a character with its own tempo and emotion. Awarded Red Dot Best of the Best.
Classical musicfor younger ears
Philharmoniker Hamburg wanted to bring classical music closer
to younger audiences without lowering the orchestra's standard.
Classical music was transferred into the logic of a messenger app. Instead of emojis, users send Acousticons. They are animated note characters with their own personality and a short piece of orchestral music.
Ten characters,ten emotions
Each Acousticon combines a musical term with an emotion. Adagio stands for melancholy, allegro for celebration, furioso for anger and accarezzevole for passion.
The Acousticons are derived from note pictograms and emojis. As black 3D figures, they feel playful, express different emotions and bring classical music closer to a younger audience.
Moodattached
The app uses a familiar messenger structure. Choose a recipient, write a message and attach an Acousticon. When opened, character and music appear together.
The app was available as a free download. Black note characters sit on reduced white interface surfaces. A QR code leads directly to the concert box office.
Postersthat play
A cinema spot brought the Acousticons to the big screen.
A poster series for Mozart, Brahms and Schumann
extended the campaign.
Each composer had a distinct colour,
while the character group remained
the recurring motif.
OOH ads led directly to the app via QR code. The project was awarded Red Dot Best of the Best in Illustration and App Design.
