HushlyOropaxFinally quiet
Hushly Oropax is a fictional brand and packaging concept for soft silicone earplugs. The experiment asks how quickly AI can support a complete branding. Whether it is a reliable creative partner.
Earplugsfor a laugh
Earplugs are functional and easy to overlook. Hushly turns the everyday product into a brand. With its own character and a clear visual world.
A small team with AI. Characters, illustrations and animations took shape with AI. Logo, typography and colour stayed in my hands. The whole branding came together in around twelve hours. Four of them early exploration with OpenArt AI.
A loud brandto mishear
The main wordmark sits in Hushly Green, the primary colour. Standard variants in black and white. Plus a lemon green for digital and dark backgrounds. The brand stays readable in every context.
A vibrant palette: Hushly Green, Lemon, Red, Blue, White, Black. PP Fuji sets headlines and packaging. Clean typography and simple forms keep the branding calm. The characters bring the fun.
Note: the packaging form shown is a standard mockup. The design focus sits on wordmark, characters, illustrations and animations.
Quietlythought out loud
A set of characters with big ears, big lips, a bold illustrative look. Hushly feels friendly and playful. The brand talks about stress without stress.
Animated visuals run across the packshots. Two short clips play the noise theme with humor. The neighbor knocks, you tune him out with Hushly Oropax. The same assets carry further on social media.
For the characters I trained a custom model in OpenArt AI to keep them visually consistent. Selection, refinement and animation in After Effects are mine.
Note: this case study focuses on packaging, animation and the first set of visuals and clips.
For the neighbours,you don't wantto hear
The branding extends to posters, combining character, humor and wordmark in one.
