YORI Vitamin‑Kit is a fictional branding experiment for a saliva test and its companion app. AI supported imagery, variants and applications. The design decisions stayed with naming, claim, logo, typography and system.
Vitamin diagnostics often feel clinical: lab values, technical terms and anonymous packaging. YORI turns the saliva test and app into a calm, friendly service for health‑aware people aged 25 to 50.
The imagery came together with AI. OpenArt AI delivered photorealistic models and packshots, Midjourney created the 3D vitamin spheres, and Photoshop AI supported light, retouching and image expansion. What mattered was a consistent look across every variant.
The 3D vitamin spheres set the look. From there came the wordmark, the claim "Ahead of your vitamins" and the palette of yellow, turquoise, coral and aqua. PP Watch carries the typography, the large round O echoes the form of the spheres. ChatGPT supported naming and claim work.
YORI works across several media: pitch deck, presentation, digital flyer, e‑mail headers, social‑media teasers and POS material for pharmacies. Every format uses the same elements: wordmark, sphere world, claim and a calm call to action.
A fictional healthcare brand for a digital vitamin test. Imagery, app moments and brand media were developed, from pitch deck to pharmacy POS.
AI supported imagery, photorealistic people, 3D vitamin spheres, light, retouching, image expansion and motion. Naming and claim stayed design decisions.
Naming, claim, logo, typography, colour palette, visual branding and the final brand tone.
AI speeds up variants but replaces no point of view. Tone, image logic and a clear branding system stay decisive.